peterson digital marketing
PPC Advertising
Ready to launch a PPC campaign that delivers real results?
Let’s put your business in front of the right people — at the right time — with smart, strategically targeted ads.
Pay-Per-Click Advertising That Delivers Real ROI for Small Businesses
Running effective PPC campaigns isn’t just about getting clicks — it’s about driving real results. At Peterson Digital Marketing, we build and manage high-performance advertising campaigns that put your business in front of the right people at the right time. With over a decade of hands-on experience and more than $1,000,000 in managed ad spend, we know what works — and what doesn’t.
I am a Google Ads Certified partner and have been crafting and optimizing ad campaigns on Facebook, Instagram and Google since 2010, working with everyone from local businesses to national brands. My team brings that same level of strategy and care to every campaign we manage — no matter your size or budget.
Looking for more ways to grow your business? We also provide SEO services, Local SEO, professional web design, and social media marketing to help your business attract more leads from every digital angle.
Let’s talk about how you can leverage our experience for your business. Contact me today for a free consultation.
I’ve helped contractors, clinics, shops, and service providers generate real leads with Google, Facebook, and Instagram ads. And because we’re a small, boutique agency, you don’t get passed around — you work directly with me, the owner. It’s one-on-one service, hands-on management, and a strategy built specifically for your market and goals.
At Peterson Digital Marketing, you’re not just hiring another agency — you’re partnering with a certified professional who brings over a decade of real-world experience to your campaigns. As a Google Ads Certified professional, I’ve managed over $1,000,000 in ad spend and have been running results-driven Googel, Facebook and Instagram ad campaigns since 2010. I’ve worked with both local businesses and national brands, delivering measurable outcomes that move the needle. What sets us apart is our personal, boutique approach — when you work with us, you get direct one-on-one access to the person managing your ads.
Right ads – Right audience – Real results
Let’s Make Every Click Count
Whether you’re just getting started with pay-per-click ads or looking to improve performance on an existing campaign, we’ll build a strategy that fits your goals and your budget. As a small agency, you won’t get shuffled around — you’ll work directly with me, the owner.
Let’s grow your business, one click at a time.
Starter ppc
Great for getting started with a single platform and a modest budget.- One Platform (Google or Facebook/Instagram)
- 1–2 Campaigns With Basic Targeting
- Keyword or Audience Research
- Conversion Tracking Setup
- Basic Monthly Report
- One Ad Revision & Optimization Bi-Weekly
- Ad Spend: Up To $900/Month ($30/Day)
- Best For: Local Services, Trades, New Advertisers
Growth PPC
For businesses ready to scale with multi-platform reach- Google Ads + Facebook/Instagram
- Multi-Campaign Setup & A/B Testing
- Keyword And Audience Research
- Conversion Tracking Setup
- Detailed Monthly Reporting
- Weekly Ad Optimization & Revision
- Ad Spend: Up To $1,8000/Month ($60/Day)
- Best For: Growing Local Brands, Lead Gen, or B2C Service Businesses
Performance PPC
Built for performance-driven brands that need leads or sales, fast- Multi-platform strategy (Search, Display, Meta, optional YouTube)
- Multi-Campaign Setup & A/B Testing
- Conversion Tracking
- Multiple Ad Optimizations Weekely
- Ad Copy & Creative Guidance
- Landing Page Recommendations
- Monthly Strategy Call + Detailed Reporting
- Ad Spend: Up To $2,700/month ($90/Day)
- Best For: Competitive Markets, Multi-Service Businesses, or eCommerce
Need Something More?
Have a larger campaign, eCommerce site, highly competitive high CPC niche or more aggressive goals? We also offer fully customizable PPC Advertising solutions. Whether you need to scale beyond $2,700/month in spend, target multiple markets, or integrate paid ads with landing pages and CRM tools — we’ll tailor a strategy that fits, with trasparent pricing just for you.
Let’s build a strategy that fits your business—not the other way around.
Contact us today to discuss a custom PPC Advertising plan that meets your specific needs.
Add-Ons Available at Any Tier
We offer these services a’ la carte for the tiers they aren’t in or we can include them in a custom package
- Landing Page Design: $300–$500/page
- Google Tag Manager/GA4 Setup: $150–$300
- Custom Lead Tracking (phone, form, or CRM): $150 setup
- Retargeting Setup For Meta or Google: $200 one-time
- Monthly Call Tracking Reports: $50/month
What is PPC advertising, and how does it work?
PPC stands for Pay-Per-Click. It’s a type of digital advertising where you only pay when someone clicks on your ad. Platforms like Google Ads and Facebook allow you to target specific audiences, keywords, or behaviors so your ad appears in front of the right people at the right time.
How much should I spend on PPC each month?
It depends on your goals, industry, and competition. Many small businesses start with $500 to $2,000/month in ad spend. We’ll work with your budget to make sure every dollar is used effectively and efficiently—and adjust as we learn what converts best.
How do I know if my ads are working?
We track everything—from clicks and impressions to conversions like phone calls and form submissions. You’ll receive monthly reports (and more frequent updates for larger campaigns), so you always know what’s working and where we’re improving.
How soon can I start seeing results?
PPC can start driving traffic almost immediately after launch. But performance improves over time as we collect data, test variations, and optimize based on results. Most clients start seeing strong, consistent returns within 30 to 60 days.
What’s the difference between Google Ads and Facebook Ads?
Google Ads target people actively searching for your services (high intent) that high itent comes at a higher PPC cost, while Facebook Ads are better for branding, awareness and audience targeting based on interests and behaviors. Generally Facebook ads don’t convert as quickly as Google ads, but also cost considerable less per click. We often recommend using both together for full-funnel coverage, but we’ll tailor the strategy to your business goals.
Do I need a landing page for my ads?
Not always, but they often help. A dedicated landing page is designed specifically to convert traffic from your ad—meaning more leads, more calls, and better ROI. We can help you design or optimize one if needed.
Is PPC right for my type of business?
If you need leads, appointments, or sales from your website—yes. PPC works especially well for local service providers, trades, health and wellness businesses, real estate, e-commerce, and professional services.
Peterson Digital Marketing