Peterson Digital Marketing
Rank & File
Rank & File: The Digital Marketing Blog for Small Business
A digital marketing blog with real marketing insights for small businesses that want to grow.
At Peterson Digital Marketing, we know small business owners wear a lot of hats—marketer, manager, bookkeeper, customer service rep, and everything in between. That’s why we created Rank & File, our official digital marketing blog built with one mission in mind: to demystify online marketing for everyday business owners.
If you’ve ever Googled “how to get my business to show up online” or “why isn’t my website getting leads?”—you’re in the right place. Here, we break down the tactics, tools, and strategies that actually work for local businesses, especially in competitive industries like home services, construction, retail, wellness, and professional trades.
This isn’t fluff. It’s field-tested marketing insight based on what we implement every day for clients across Texas and nationwide.
Built For Small Business Not Big Agencies
What You Can Expect To Find on This Blog
At Peterson Digital Marketing, we specialize in helping local, service-based, and small to mid-sized businesses succeed online without bloated budgets or complicated agency fluff. Everything we share on this blog is designed to:
Save you time
Increase your visibility
Drive more qualified leads
And help you feel confident about your digital marketing
We’ve organized our digital marketing blog into key categories that align with the proven strategies that most small businesses need to succeed:
Web Design & Development
Your website is your digital storefront—and in many cases, your first salesperson. We share tips on mobile optimization, site speed, conversion-focused layouts, and how to tell when it’s time for a redesign.
🡒 Example post: [10 Signs Your Business Website Needs a Redesign]
SEO (Search Engine Optimization)
If your website isn’t ranking, it’s not working. Learn how to choose the right keywords, structure your content, and climb the search results with sustainable SEO strategies built for long-term visibility.
🡒 Example post: [The Beginner’s Guide to SEO for Small Business Owners]
Local SEO
From optimizing your Google Business Profile to ranking in the local map pack, our Local SEO tips are designed to help service-based businesses get found by nearby customers who are ready to buy.
🡒 Example post: [Why Local SEO Is Critical for Service-Based Businesses]
PPC Advertising
Want fast, measurable results? Pay-per-click (PPC) can get your business in front of the right audience—if done correctly. We cover Google Ads, Facebook Ads, retargeting, budgeting, and avoiding common pitfalls.
🡒 Example post: [How to Run Google Ads Without Wasting Your Budget]
Social Media Marketing
You don’t have to be a content machine to win on social media—but you do need a plan. We share time-saving post ideas, engagement tips, and posting frequency strategies that actually move the needle.
🡒 Example post: [7 Content Ideas to Keep Your Business Social Media Active]
Digital Strategy & Consulting
Digital marketing works best when it’s all connected. These posts help you build a full-funnel approach—from brand awareness to lead generation and everything in between.
🡒 Example post: [What to Include in a Winning Digital Marketing Plan]
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Why Local SEO Is Critical For Service Based Business
PDM - Rank & File Blog Article Why Local SEO Is Critical for Service-Based BusinessesYour Customers Are Searching Nearby—Are You Showing Up?What Is Local SEO? Local SEO (Search Engine Optimization) is the process of optimizing your online presence to attract more...
The Beginner’s Guide to SEO for Small Business Owners
PDM - Rank & File Blog Article Welcome to SEO For Small Business 101: Your Path to More Online VisibilityGoogle aims to return the most useful, trustworthy, and relevant results. Is that your site?SEO For Small Business 101: If you’re a small business owner,...
What Is SEO & Why Does It Matter for Small Businesses?
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How a Mobile Responsive Website Impacts Your Sales
PDM - Rank & File Blog Article Does your business have a mobile responsive website?More than half of users say they won't recommend a business with a poorly designed mobile siteMobile Responsive Website Design Mobile browsing isn’t the future, it’s the present....
10 Signs You Need A Website Redesign Now
PDM - Rank & File Blog Article Does Your Business Need A Website redesign?Your website is often your brand’s first impression—and in today’s world, it may also be your first salesperson.Website ReDesign Technology, design trends, and customer expectations evolve...
Let’s Grow Your Business—Starting Today
Reading about digital marketing is one thing. Implementing it effectively? That’s where we come in.
Whether you need a website that converts, a Google Business Profile that ranks, or ads that actually deliver ROI—we’re ready to help.
Explore Our Core Services:
Web Design & Development – Modern, mobile-friendly websites built to convert
SEO Services – Get found on Google by people actively searching for what you offer
Local SEO – Rank in the map pack and dominate your service area
PPC Advertising – Targeted Google & Facebook Ads campaigns that drive results
Social Media Marketing – Stay active, visible, and top of mind with your audience
Digital Strategy & Consulting – A marketing roadmap tailored to your goals
Want a personalized plan for your business?Contact us today for a free consultation or digital audit.
Peterson Digital Marketing